Mitchell Herr is a founding Principal of Custos Family Office. He serves on the firm’s investment committee, and leads the wealth planning and holistic balance sheet view of the firm. Working specifically with high net worth individuals and families, Mitchell has extensive experience in pre and post transaction planning, corporate and family governance, custom credit originations, and trust and estate transfers. In addition, given his board seat on his family’s multi generational business, where he represents the interest of his Generation 3 peer class, Mitchell provides both a professional and personal perspective that relates to his clients.
Prior to founding Custos, Mitchell spent 8 years at J.P. Morgan’s Private Bank. He was an Executive Director and Market Team Lead for the Austin and San Antonio High Net Worth practice. In his last 2 years, Mitchell consecutively ranked as #1 individual advisor across the U.S. and led his team to be among the top 5 markets in the country.
Before joining J.P. Morgan, Mitchell began his career in 2007 as an Investment Analyst for Waterstreet Investment Consultants. Waterstreet, now a part of the Morgan Stanley Greystone Consulting Group, was a Registered Investment Adviser for high net worth families and institutional investors.
Mitchell graduated Magna Cum Laude with both a BBA in Finance and Marketing and MBA in Corporate Finance at St. Edward’s University, where he also was a scholarship athlete and captain of the Men’s Soccer Team. He resides in Austin, Texas with his wife Chelsea, and three children, Walter, Ivy, and Henry. He and his family are Parishioners at St. John Neumann Catholic Church in Austin. Mitchell also served on the board of the Townlake YMCA of Austin for 8 years.

